Christmas at 9AM

Christmas at 9AM transforms holiday morning into a large-scale cultural celebration inspired by New York City's SantaCon tradition. What began as a local gathering helped spark the early growth of The 9AM Banger and has since evolved into one of the most recognized events in our portfolio.Guests arrive in Santa suits, ugly sweaters, and festive attire for an experience featuring winter-themed production, seasonal cocktails, and surprise performances. The event has received national media attention, including features on the homepage of The New York Times, solidifying its place as a signature moment of the 9AM calendar.