We turned mornings into the main event.

The party starts at 9AM, and the day is still yours by 3.

It started in a New York City apartment, a SantaCon pregame that outgrew the living room.

Ten years later it's a national morning movement.

The 9AM Banger is a Latino-owned event series with deep roots in the Hispanic and African American communities, now running in 12 active markets across the US, Canada and Puerto Rico.

Every event is built around a specific sound and the crowd that lives in it, R&B, dancehall, dembow, perreo. That's the difference between a theme and a scene, and it's why people don't just attend. They belong.

We run the whole thing in-house: production, design, content, and the partnerships that fund it.

30+cities

From New York to Los Angeles, Toronto to Puerto Rico. Tap or hover a dot to see the city.

Don't see your city? Bring 9AM to it

The numbers

2025 season35.5K tickets sold last year
Growth+84% growth year over year
Footprint12 markets across the US, Canada and Puerto Rico
Socials176K followers on our socials
TikTok55.3K followers on TikTok
TikTok13.6% engagement on TikTok
A 9AM crowd, hands up

Who's in the room

  • 56%women, 44% men
  • 67%aged 25 to 44
  • 7.4Mviews in the last 30 days

What we do

Every show has its own theme. Guests dress for it and the room becomes the experience, not just a venue with a DJ.

In motion

Dancehall
Dominican
Puerto Rican
Dancehall
Dominican
Dominican
Puerto Rican
Dancehall
Dominican
Dominican
Dancehall
Puerto Rican
Dominican
Dancehall
Dominican
Puerto Rican
Dominican
Dancehall
Dominican
Dancehall

Brands that trust us

Red BullAEGBevTito'sArcher RooseUnitedMasters
SpotifyRay-Ban1800 TequilaLiquid Deathmitú
Jack Daniel'sBuchanan'sRémy MartinBeatBoxLive Nation